There are a couple of common factors that can affect how your photo prints compared to how it looks on screen, mainly brightness and resolution.
Screens display colour using light (RGB), which makes images appear brighter and more vibrant. Prints use ink on paper, so they’ll naturally look a little darker and softer. We use colour-managed printers and premium papers to match tones as closely as possible, but some variation is normal.
Image quality also matters. A photo that looks great on a small screen may show softness or pixelation when printed large. We recommend using the highest-quality version of your photo, ideally straight from your phone or camera. Larger files produce clearer prints. If an image isn’t sharp enough for the size selected, our website will flag this and limit the available print sizes.
If you’re unsure about a particular image, you can leave a special instruction at checkout or reply to your order confirmation email and our team can take a look for you.